Do you market to stereotypes? Whether you are selling print or digital, do you make assumptions about what your customers look like and how they behave? Or do you base your messaging on robust data? Too often, we do the former without realizing it.
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, they are important to understand. Let’s take a look at five of the most common marketing terms you’re probably seeing.