Category: Print

Why the Digital Generation Loves Mail

You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other generations. According to “USPS Mail Moments,” for example, Millennials are more likely than non-Millennials to do the following:

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Little Known Ways to Boost Your Mailing Results

Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1 This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here are three overlooked ways to boost your mailing results and maximize your investment.

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Great Marketing Plans Matter! What’s Yours?

You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct mail formats, more accessible than ever personalized email, and exciting new print-to-mobile toolsets—what’s the most important thing you can do to get off on the right foot? Did you say, “Create a marketing plan”? If you did, you’re right!

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