You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere.
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.
Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, analysis, and enhancement tools.
Most successful printing projects don’t happen by accident. They start with a good plan. How can you create the kind of plan that comes in on time and budget? Start by asking these five questions:
You’d think that the first digital generation, Millennials, would stick their noses up at direct mail in favor of electronic alternatives, but the opposite is true. Millennials love mail! Studies show that Millennials are more engaged with direct mail than other generations. According to “USPS Mail Moments,” for example, Millennials are more likely than non-Millennials to do the following:
The U.S. Post Office mailing promotions are back…and starting Feb 1, you can get 2% savings on five highly engaging types of direct mail campaigns. These might be campaigns you already want to try or ones that you are planning to create anyway. Either way, it’s an incredibly sweet deal. Which promotions are being offered this year?
When it comes to decorating a piece of apparel or imprinting a pen with your logo you need to know your artwork file types. Let’s look at the basic information regarding Vector files.
We all know that print and paper is tangible, and that brochures, posters, flyers and publications stay in offices or the home longer, while digital marketing materials are glanced at and deleted.
Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1 This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here are three overlooked ways to boost your mailing results and maximize your investment.
You are looking ahead to a great marketing year in 2020. With so many tools at your disposal—new direct mail formats, more accessible than ever personalized email, and exciting new print-to-mobile toolsets—what’s the most important thing you can do to get off on the right foot? Did you say, “Create a marketing plan”? If you did, you’re right!