How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a project management platform, for simplifying the project management process. These steps apply whether you use third-party project management software or not.
We love digital marketing, and it plays a critical role in the multichannel mix. But there are some things digital can’t do. Here are three examples of outstanding ads that can only be done in print.
Any marketer has access to high-quality printing, but far fewer take the time to invest in the high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s look at three reasons you might want to add a coating before your project goes “live” into the hands of your target audience.
When developing a print or digital marketing campaign, do you know your target market? No matter how great your product or service, it’s not going to appeal to everyone. By choosing the right target audience, and making an investment in that audience, you focus your marketing dollars on the people most likely to buy from you. You can also increase the effectiveness of your messaging (and therefore make more money) by tailoring your message to your audience’s specific needs.
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind. Do you have a visual brand? If not, how can you create one?
You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.
Have you been looking for an excuse to try the United States Postal Service Informed Delivery promotion? Now you have one. Starting September 1 and running through November 30, 2019, the USPS will be offering a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mail pieces to reach and engage customers.
Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes to give you the best color day after day, and job after job, even when projects are months apart.