On Posted on by Tiffane Cassady to Print

Mailing Information

Mailing Information

Save 2% on Mailings and Get FREE Multichannel Exposure (Here’s How)

Have you been looking for an excuse to try the United States Postal Service Informed Delivery promotion? Now you have one. Starting September 1 and running through November 30, 2019, the USPS will be offering a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mail pieces to reach and engage customers.

Haven’t heard about USPS Informed Delivery? It’s a free (yes, we said free!) tool to increase your marketing impact through multichannel marketing.

Informed Delivery is just as it sounds. When postal customers sign up for the free service, they get advance email notification, complete with black-and-white images, of the mail that will be arriving in their mailboxes that day.

How does it work? When the USPS processes the mail, it takes an image of the front of each mail piece. When people sign up for Informed Delivery, the USPS uses those same images to create an “email digest” of the mail that will be delivered that day. Once signed up, postal customers can access daily advance notification of their mail delivery at work, at home, or anywhere they get email—and marketers get a multichannel touch without doing anything extra.

To sweeten the pot, you can enhance this exposure by adding your own color images and a hyperlink to your campaign landing page. This is also offered as a free service by the USPS, allowing you to track the results of your campaign and offer “extras,” such as coupon codes. Plus, with the live hyperlinks, people can respond to your direct mail promotion immediately, even before their mail actually arrives in their mailbox.

Here are some data around Informed Delivery:

  • 16 million+ people subscribed
  • 62.7% open rate on Informed Delivery emails
  • 4.92% click-through rate on ads

Are Informed Delivery promotions worth your time to create? You be the judge!

Want to learn more? Give us a call and let us help you get maximum impact on your direct mail campaigns with no extra cost to you!

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