Are You Ready for USPS Postal Discounts in 2020?
The U.S. Post Office mailing promotions are back…and starting Feb 1, you can get 2% savings on five highly engaging types of direct mail campaigns. These might be campaigns you already want to try or ones that you are planning to create anyway. Either way, it’s an incredibly sweet deal. Which promotions are being offered this year?
Tactile, Sensory, and Interactive Mailpiece Engagement (Feb 1 – Jul 31): Encourages mailers to use advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Showcase the unique value of print and get a discount at the same time.
Emerging and Advanced Technology (Mar 1 – Aug 31): Encourages mailers to incorporate emerging technologies such as augmented and virtual reality, near-field communications (NFC), video in print, and integration with digital assistants/smart speakers. Multichannel marketing at its best.
Earned Value Reply Mail (Apr 1 – Jun 30): When your target audience returns a Business Reply Mail, Courtesy Reply Mail, or Share Mail envelope or card, you’ll receive a $0.02 credit per counted reply piece. If you participated in this promotion last year, you could earn a $.02–$.04 credit per returned piece counted during the same period in 2019.
Personalized Color Transpromo (Jul 1 – Dec 31): Bills and statements get a near 100% open rate, so why not add personalized marketing content to these pages? Send a bill and market your products—all in one document. Applies to First-Class Mail presort and automation letters (bills and statements) only.
Mobile Shopping (Aug 1 – Dec 31): Take your customers directly from the mail piece to an online shopping experience with Payment QRs and other mobile technologies, including integrated social shopping platforms. Take advantage of this perfect pairing.
Informed Delivery (Sept 1 – Nov 30): With Informed Delivery, you know where your pieces are in the mail stream and when they are delivered. This allows you to time email and other multichannel touches to create a perfectly coordinated campaign. Boost results and get a discount.
Registration for promotions open four to six weeks in advance of the start of each promotion, so contact us and get your planning started!