Most successful printing projects don’t happen by accident. They start with a good plan. How can you create the kind of plan that comes in on time and budget? Start by asking these five questions:
Any marketer has access to high-quality printing, but far fewer take the time to invest in the high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s look at three reasons you might want to add a coating before your project goes “live” into the hands of your target audience.
When developing a print or digital marketing campaign, do you know your target market? No matter how great your product or service, it’s not going to appeal to everyone. By choosing the right target audience, and making an investment in that audience, you focus your marketing dollars on the people most likely to buy from you. You can also increase the effectiveness of your messaging (and therefore make more money) by tailoring your message to your audience’s specific needs.
You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.
Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes to give you the best color day after day, and job after job, even when projects are months apart.