Paper has a Place
We all know that print and paper is tangible, and that brochures, posters, flyers and publications stay in offices or the home longer, while digital marketing materials are glanced at and deleted.
3 Tips for Keeping that Project on Time
How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a project management platform, for simplifying the project management process. These steps apply whether you use third-party project management software or not.
High-Impact Marketing You Can’t Get with Digital
We love digital marketing, and it plays a critical role in the multichannel mix. But there are some things digital can’t do. Here are three examples of outstanding ads that can only be done in print.
Breaking out of Marketing Stereotypes
Do you market to stereotypes? Whether you are selling print or digital, do you make assumptions about what your customers look like and how they behave? Or do you base your messaging on robust data? Too often, we do the former without realizing it.
Why your Audience Isn’t “Everybody”
When developing a print or digital marketing campaign, do you know your target market? No matter how great your product or service, it’s not going to appeal to everyone. By choosing the right target audience, and making an investment in that audience, you focus your marketing dollars on the people most likely to buy from you. You can also increase the effectiveness of your messaging (and therefore make more money) by tailoring your message to your audience’s specific needs.
New Marketing Terms 101
You might notice that you’re hearing a lot of new marketing terms lately: engagement marketing, loyalty marketing, triggered and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, they are important to understand. Let’s take a look at five of the most common marketing terms you’re probably seeing.
5 Tips of Keeping Customers Coming Back
You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.